AI as a catalyst for talent retention strategies in tax and accounting firms

Let’s be honest. People don’t get into accounting to be data entry specialists. They want meaningful work that makes a difference in their clients’ lives. However, because of long-held perceptions of mundane work and long hours, accounting firms face challenges in attracting and retaining high-quality staff, especially as younger generations seek more flexible, technology-driven work environments.

Adopting AI-powered tax technology can serve as a catalyst for recruitment and retention by transforming traditional tax and accounting work into data-driven, client-centered service. Let’s take a look.

To dig deeper, visit the original article on the Thomson Reuters blog.