Why an AI adoption strategy is critical to maximizing ROI for tax firms

How tax firms can turn AI investments into measurable productivity and profitability gains

Highlights

  • An intentional AI strategy is now a competitive necessity for tax firms.
  • The strongest ROI comes from automating high‑friction workflows first.
  • Measuring success through clear frameworks and staged adoption matters.

Let’s address the elephant in the room: Despite mounting evidence about the transformative potential of AI automation, many tax and accounting firms remain on the sidelines. 

While 79% of tax professionals believe AI will have high or transformational impact within five years, only 37% of firms have invested in new AI-powered technology in the past 12 months according to respondent data in our Future of Professionals Report 2025. So, what’s driving this hesitation when the proof points are stronger than ever?  

To dig deeper, visit the original article on the Thomson Reuters blog.