The psychology of financial planning in accounting 

Think for a minute about planning scenarios. Have you ever had a client that wanted to discuss “all the planning” on April 10 and you felt pressured “to do it now” because the client created the urgency? I hear about this a lot from Tax & Accounting professionals. It is summarized as a client’s desire to discuss taxes always comes at the deadlines, rather than when I have more space to do the planning, like the summer. 

This is where human behavior kicks in. Whether it is the multitude of “file your return now” TV commercials or discussions with colleagues about “my tax bill is due,” clients call at the busiest time of year to discuss taxes. They are NOT going to call you during the slower summer months. Why??? Well, let’s be honest. They’re on vacation with their families during the summer. Who “thinks about taxes” on vacation? 

To dig deeper, visit the original article on the Thomson Reuters blog.