Break out of your comfort zone in accounting: Why familiar habits hold firms back

recent article from the Harvard Business Review found that organizations that fail to adapt to new technologies lose up to 25% of their potential revenue annually due to inefficiencies and missed opportunities. This loss is not just about direct revenue, but also encompasses decreased productivity, stifled innovation, and higher operating costs. 

For accounting firms, this isn’t just a warning — it’s a high alert. In a profession built on trust, accuracy, and timely advice, many accountants remain steadfast in their comfort zones, relying on familiar tools and legacy systems.  

However, while staying the course may feel safe, it can silently erode your firm’s growth, relevance, and revenue. 

To dig deeper, visit the original article on the Thomson Reuters blog.