In May 2022, Macke & Company, CPAs took a significant step forward by attending the Thomson Reuters Partner Summit. This decision came after an unexpected conversation with a Thomson Reuters account representative, prompting the firm to explore new opportunities for growth and improvement.
Prior to the Partner Summit, Macke & Company faced common industry challenges. The firm operated in a constant mode of crisis management, dedicating countless hours to extinguishing daily fires rather than strategically advancing the practice. Despite their hard work, progress seemed elusive, and the firm routinely undervalued its services.
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