A third of accounting clients’ advisory work is going to rival firms, U.K. study finds

British companies are quietly ditching their accountants for outside help — and cash, surprisingly, has almost nothing to do with it, a new study reveals.

More than a third of U.K. businesses that use common accounting advisory services are getting that work done by someone other than their main accounting firm even when their own firm already offers the exact same service, according to research released July 15, 2026.

The research, based on a survey of 500 U.K. businesses, was commissioned by Ravical, a London and Belgium-based firm that sells AI software to accountants, and carried out by polling company Censuswide in May.

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