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Google Data Highlighter

Do you hear about Structured data or Microdata? If not then I strongly recommend you to go through about Structured data or Microdata tutorial and then immediately come back to Data Highlighter tutorial. As the name suggest Data Highlighter is a Google webmaster tool tell google about the structured data pattern in your site. You can tag the data fields on your site with a mouse very easily. This help Google to understand about your data and site very well. You might be thinking why this is required, the answer is simple that Google Search engine is a software program which does not know how accurate your site is and which type of audience are you targeting, how frequently you are updating page and much more. To identify all these areas there is a concept called microdata or structured data used by every search engines.